Blog Category:
Philosophy of Marketing
Where to Begin: Media and Marketing
Starting your media and marketing journey can be overwhelming, but these foundational steps will set you up for success.
Messaging That Makes Noise
If you are not seeing the business growth that you want in a one-year period, the odds are pretty high that your messaging could be better.
Beyond the Sale: The Importance of Building Long-Term Customer Relationships for Business Success
Engaging with customers beyond the initial sale through personalized communication, loyalty programs, social media management, and excellent customer service is crucial for increasing customer retention and building a loyal customer base, which can be achieved through story-driven marketing.
All Hail the Robot Overlords! What Does ChatGPT Mean for the Marketing Industry?
Oh no, the robots are taking over our jobs like data analysis and writing endless product descriptions, freeing us up to do meaningful work! The horror!
A Letter From Our Founders
Redd Legend was founded out of a passion to create a space for artists to thrive. We are obsessed with ethical marketing, the creative process, and results-oriented media.
Finding Your Story
Communicating your brand's values in a meaningful way directly impacts consumer behavior.
Purpose.
Opportunity.
Competition.
Qualification.
This is what it takes to find your story.
What Excellence Looks Like as Visual Storytellers
Everyone who has a job bears a responsibility to do that job with excellence.
Excellence requires expertise. The process of becoming an expert is difficult itself, but there are some hacks that can speed up the process.
Browse Posts On Other Topics:
Things to Look For in A Successful Campaign
As business owners, we understand life behind the scenes.
So You Think You’re Growing?
Tough times call for smart moves—Redd Legend is here to help you strategically grow and adapt.
Communication and Video Production: It’s a Long-Term Relationship
Building a successful video production strategy is all about nurturing a long-term partnership where consistent communication and collaboration ensure your content evolves with your brand's needs.
A Tale of Three Stories
"You MUST tell your Brand Story™!" screeched the marketing guy. "Ohhh, but wHaT iN tHe F*K does that even MEAN??!?!?" said the business owner, calmly being calm about the whole situation.
The Battle of Businesses: Aligning Consumers with Your Brand
Businesses succeed by understanding customer needs, aligning their brand values, and using high-quality video content to build trust and drive growth.
How Traditional Businesses Can Embrace Modern Media
Modern media isn't just about grabbing attention; it's about building authentic connections with your target audience—those who genuinely care about your products and services.
Why Businesses Need Videos
If your business hasn’t embraced the video revolution, it’s time to take action. Don’t let your story fade into the background; let’s work together to create a video that demands attention and drives results.
Category
The Stories We Tell
All of our stories build connections with viewers on different levels. They’re not just ads; they’re art forms that drive sales and build trust with your audience.
The Power of Storytelling: Using Media to Showcase Your Business
Discover the timeless influence of storytelling on human perception and emotion, advocating for companies to leverage their power through high-quality digital content to engage with their audience authentically.
Why Story-Driven Visual Media Matters for Your Business
Story-driven visual media helps communicate your brand’s story to the audience you’re trying to reach and serve
7 Effective Brand Positioning Strategies for Your Business
Your brand positioning plan is your direct message to your audience about the advantages of choosing your brand.
10 Ways to Improve Your Brand Messaging
Do you get the sense there’s more of your audience you could be reaching? Or that you’re simply reaching the wrong people too much of the time? Improving your brand messaging will pierce through the marketing noise and help you more precisely cater to your ideal customers. Here are ten ideas to help you focus in on your brand!
Thinking “In Front of the Box”
Being stuck in a box is no good. However, it’s not particularly productive to break out of the box if there is no goal—no direction. At Redd Legend, we have focused on creating goal-oriented quality media that will last several years, rather than creating videos that may go viral but will quickly become irrelevant.
Building Equity vs. Building in Equity: Understanding the Key Differences for Business Success
Building equity involves increasing the value of an existing asset through improvements or paying down debt, while building in equity is designing a product or service with inherent value for the customer. Both concepts are important for creating a more valuable and successful business, and our team can help you implement them to achieve your business goals.
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The Battle of Socials
We are on a mission to crack the code on what capturing your target audience's eye on social platforms can do for your business professionally, authentically, and most importantly ethically.
New Event — Generating Revenue Streams as a Filmmaker
Filmmakers — learn how to make money and save time while doing what you love. Coming to a screen near you on April 6th...
"Video Marketing" Doesn't Work
The way many business owners approach video production for their companies makes “video marketing" ineffective. Here's how to change that.
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