A Simple Guide to Marketing Businesses Online

Caleb Marsh
February 7, 2024
2
min read

A Simple Guide to Marketing Businesses Online

Caleb Marsh
February 7, 2024
2
min read

This will be a quick read. Here's a super simplified cheat sheet for how to market your business online. This ain't exhaustive, but it should save you some exhaustion as you're trying to figure out how to grow your business.

  1. Make your company. If you need a good business attorney referral, reach out.
  2. Define your brand. This is the feeling you want consumers to feel after interacting with you, and what words and visuals and actions you use to create that feeling.
  3. Make sure you have good operations. Don't grow your business without being able to run it well.
  4. Create your website and tech stack. This is your online marketing home.
  5. Create visual media. Videos and photos are critical to capturing attention, telling stories, and building trust online.
    (Pro tip — hire Redd Legend for this!)
  6. Post on social media. Organic posting tells people that you're an active business.
  7. Run paid ads. This is essentially buying an audience for your existing marketing stack to drive people into the funnel.
  8. Do PR. This circles back to your brand and spreads it far and wide.

We even made a quick graphic to help you visualize this, complete with a convenient representation of what Redd Legend does (and what we don't do).

We know there's a lot missing from this. That's ok. Send us hate mail (or fan mail if you're cool) in our contact form and we'll add any good ideas to this post.

Caleb Marsh
CEO
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