The technology boom is continuing to reshape commercial construction in Arizona. As a result, there is a high demand for attracting new talent through recruitment and talent acquisition marketing campaigns. In today's hiring market, job listings alone aren’t enough to attract high-level talent, especially in construction. Candidates want more than just a paycheck. They want to see a company showcase value, stability, purpose, and a team they can trust for the long haul. That’s where Redd Legend's legendary storytelling comes in.
For mid-size construction companies, the most effective recruitment campaigns are rooted in authentic employee stories and experiences. Here are five types of stories that consistently resonate with talent prospects to help the right people see the value in joining your team.
Construction companies can tell a unique story beyond the job posting with short video clips showcasing a day in the life of a Project Manager at their company. Visual storytelling plays a pivotal role in allowing the prospective talent envision themselves working for your company in a practical and authentic way.
As more women pursue careers in the construction industry, job opportunities have become more dynamic, supportive, and team-driven. Telling a meaningful success story about a female team member gives candidates insight into the company's values and work-life balance, while showcasing the value of equal opportunity in the construction industry. Careers in construction offer continued growth through hands-on training, professional development, and opportunities to contribute to meaningful projects.
One way companies can attract fresh young talent is by including short video footage that highlights new company-wide technology and equipment investments. Showing modern tools, updated machinery, and tech-driven workflows signals that the company is investing in for the future. For emerging talent, technological advancements in equipment and workflows reinforces that the company is committed to efficiency, safety, and giving crews the tools they need to succeed.
Human interest stories of current team members provide an impactful message to aspiring candidates. These video interviews portray a unique story angle to sharing authentic voices and personalities from team members at a company. For emerging talent, these personal stories signify that every team member is valued far beyond their job description.
Showcasing notable projects is a powerful way to highlight real opportunities for growth within a construction company. When candidates understand the scope and impact of the work, they can better envision their long-term growth with a company. From local commercial developments to major state-wide infrastructure projects, these visual stories show craftsmanship and reputation isn’t just promised, it's earned.
At Redd Legend, we help our clients tell legendary stories, build trust, and deliver recruitment campaigns that make a lasting impact. From strategy to storytelling, we create campaigns designed to attract, engage, and retain the right talent. If you’re ready to share impactful stories, we’re ready to build it with you. Book a strategy call today: https://cm30zoom.youcanbook.me/
