Redd Legend’s tagline is Tell Stories, Build Trust, Drive Sales. But what is a story exactly, and how can stories drive marketing to a new level?

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A “story” is a structured narrative. It flows from beginning to middle to end. The essence of a story lies in its ability to engage and capture the audience’s attention, evoke emotions, and communicate a narrative or idea. Stories fill holes in human souls. An intriguing or well-told story will capture its audience’s attention. Once we have someone’s attention, we can deliver our message to them in a way that will stick.

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Starting to sound more like what we would want in marketing, right?

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Because humans market to other humans, capturing the essential and universal humanity element in a story will connect your audience, in their humanity, to us and our business in its humanity. This connection is the key to trust. And once someone trusts us, they’re far more likely to want what we have to offer. Because of this, stories “drive” Redd Legend’s marketing productions—and they will drive your sales as well!

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In marketing, we have to first understand customer needs and wants. We can then create and deliver value to our customers, and manage relationships in a way that benefits both the customer and our organization. A story can capture customer desires, give a way to solve their problem or provide their value, and facilitate human relationships in just one well-done ad or carefully crafted social media post set.

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We seek to foster that story-driven connection in every project. What sets us apart from many other companies is that we recognize that all of our work is for the glory of God—not for ourselves or the dollar sign. Since God created all humans to be rational beings in His image, we understand that the rational element of stories leads to a deepened understanding and feeling of humanity, which then drives a person’s actions. Think, feel, do.

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At the end of the day, we are here to serve. That mission goes far beyond our work at Redd Legend, but is truly why we do what we do. Let us serve you and your business—schedule a discovery call today!

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