What is the purpose of an awareness video?
Simply put, your target audience needs to know you exist in the first place, and that you have the best solution to their problem.
It may seem financially counter-intuitive, but putting resources into simply getting your brand name and presence out there—without immediate ROI—is pivotal to gathering qualified leads and, ultimately, customer conversions.
One of the most effective ways to do so is through high-quality, branded video content, which is:
Effective video marketing means excellent storytelling. You want to engage the emotions of your audience in their search for a solution to their problem. This can certainly include literal stories or testimonies of past customers, or sharing your expertise in a way that shows you understand their problem.
Engaging multiple senses of your audience through colors, sounds, etc. in your marketing campaign can help increase recall of your brand and your storytelling. Videos are an easy way to tell a story very quickly, impacting your audience emotionally in a shorter amount of time.
It’s too easy to share videos nowadays, even from one social platform to another, giving greater potential for wider audience reach as well as potential for “going viral.”
How can I make a good awareness video?
First, decide what brand elements you want people to be aware of. Stay consistent with your color themes, logos, branded music/sound, mascots, or a personal representative of your brand.
Don’t be afraid to encompass a broad reach! You can either use the same video content, or repurpose/edit video content to fit across all digital platforms, including Facebook, Instagram, YouTube, X, TikTok, email, and more. Don’t unnecessarily limit yourself from an entire portion of your audience by neglecting to have a presence on a particular social platform.
For a genuine, positive, and less “salesy” relationship with your audience through your videos, make sure you’re truly educating them through your storytelling about their problem and the best solution—your product.
How creative can you be? There are endless possibilities to connect with your target audience through video. Redd Legend can help with this! Our goal is to strengthen the connection between your brand and your ideal audience through compelling videos that match your style while answering your audience’s needs. Schedule a discovery call with us today!
