What does storytelling have to do with marketing?
It comes down to conflict and resolution, problems and solutions, a hero overcoming great obstacles, a knight slaying the dragon to save the princess.
Telling or showing a story of a man displaying courage is more effective than lecturing an audience about courage—it engages their senses and emotions. Additionally, narratives and stories stick in our minds and memories more than statements in a lecture.
This is why storytelling is a compelling way to communicate your product or service to your prospective clients, and even more so with visual media, including infographics, animations, and full-on filmed videos.
Your product or service is solving a problem for your audience. In other words, you’re helping them overcome a dragon in their lives, and you’re selling the sword and shield.
It goes without saying—but we’ll say it anyway—that the marketplace is noisy, and it’s imperative you find ways to stand out so that the people you’re truly seeking to serve will find you. Visual media allows more dimension for your branding because it goes beyond words, color schemes, and still images.
Some of the advantages of visual media include:
With the popularity of platforms such as YouTube, Instagram, and TikTok, it’s no wonder that video storytelling is supreme in our day. And it can be overwhelming if you’re a newer start-up without much of a visual media team, or your brand has been around for some time now, but creating videos just isn’t your thing.
That’s why Redd Legend Media is here—to help you communicate your brand’s story to the audience you’re trying to reach and serve. Join us for a complimentary brainstorming session, with absolutely no strings attached, and together, we'll uncover the unique story your brand has to offer your ideal audience.
Schedule a free 30-minute strategy call today!
